| 全部作者 | 杨 苡荞 |
|---|---|
| 作者顺序 | 第一作者 |
| 论文名称 | Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model |
| 刊物名称 | PSYCHOLOGY |
| 出版日期 | 2018-02-01 |
| 全部作者 | 杨 苡荞 |
|---|---|
| 作者顺序 | 第一作者 |
| 论文名称 | Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model |
| 刊物名称 | PSYCHOLOGY |
| 出版日期 | 2018-02-01 |