全部作者 | 杨 苡荞 |
---|---|
作者顺序 | 第三作者 |
论文名称 | The Influence of Environmentally Orientated Marketing Strategies on Corporate Image and Customer Loyalty‒ The Moderating Role of Consumers' Environmental Concerns |
刊物名称 | Academy of Taiwan Business Management Review |
出版日期 | 2014-08-01 |