全部作者 | 楊 苡蕎 |
---|---|
作者順序 | 第三作者 |
論文名稱 | The Influence of Environmentally Orientated Marketing Strategies on Corporate Image and Customer Loyalty‒ The Moderating Role of Consumers' Environmental Concerns |
刊物名稱 | Academy of Taiwan Business Management Review |
出版日期 | 2014-08-01 |