| 全部作者 | 杨 苡荞 |
|---|---|
| 作者顺序 | 第三作者 |
| 论文名称 | How consumer mindsets in ethnic Chinese societies affect the intention to buy Fair Trade products: the mediating and moderating roles of moral identity |
| 刊物名称 | Asia Pacific Journal of Marketing and Logistics |
| 出版日期 | 2017-04-01 |
| 全部作者 | 杨 苡荞 |
|---|---|
| 作者顺序 | 第三作者 |
| 论文名称 | How consumer mindsets in ethnic Chinese societies affect the intention to buy Fair Trade products: the mediating and moderating roles of moral identity |
| 刊物名称 | Asia Pacific Journal of Marketing and Logistics |
| 出版日期 | 2017-04-01 |