| IEEE Access |
A Survey of Critical Success Factors in the Implementation of Reverse Logistics in Taiwan's Optoelectronic Industry |
第一作者 |
2020/10 |
| IEEE Access |
Applying Data Envelopment Analysis to Evaluate the Operation Performance of Taiwan's TFT-LCD Industry after Post-global Financial Crisis: A Longitudinal Study |
第一作者 |
2020/07 |
| Journal of Business & Industrial Marketing |
Power advantage: antecedents and consequences in supplier–retailer relationships |
第一作者 |
2019/05 |
| Journal of Business-to-Business Marketing |
Two-step Influence Tactics: Exploring How Coercive Power is Exercised in Channel Triads |
第一作者 |
2018/11 |
| EUROPEAN JOURNAL OF MARKETING |
Consumer responses to corporate cause-related marketing: A serial multiple mediator model of self-construal, empathy and moral identity |
第一作者 |
2018/10 |
| 中華管理評論國際學報 |
蔬食聯結環保與蔬食聯結健康對蔬食傾向影響之比較—訊息建構與個體差異的調節效果 |
第一作者 |
2018/08 |
| sustainability |
Does Consumer Empathy Influence Consumer Responses to Strategic Corporate Social Responsibility? The Dual Mediation of Moral Identity |
第二作者 |
2018/05 |
| PSYCHOLOGY |
Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model |
第一作者 |
2018/02 |
| 管理與法遵 |
環境教育對節能減碳傾向影響的心理歷程分析：相依我及環境集體責任的調節效果 |
第一作者 |
2017/07 |
| 臺大管理論叢/NTU Management Review |
職場偏差行為之實證發現與展望：2000~2015 亞洲研究的回顧 |
第二作者 |
2017/06 |
